PROJECTS

24’

Branding
Branding
Packaging
Illustration

Poster

Branding

BUSANA STUDIOS (Soon)
NiALL COFFEE MERCH 
OCEAN GARDEN SALMON
NiALL COFFEE
LITERATURE COLLECTION

IMPERFECT NATURE,
NATURAL SETTINGS

YIMU STUDIO



23’

Print
Poster

Typography
Print

Typography
Branding
Poster

SEASON TYPE CALENDAR
ACCA BETWEEN WAVES
LANGUAGE TOUR

(MAREN) ORACLE TYPE

AUTUMN SPRING MUSIC ALBUM COVER
WOVEN SCRIPT
BOOK TURNER
WAHH



22’

Branding
Branding

Publication

Print/ Craft
Print
Packaging
Graphics
Illustration
Poster
Poster
Branding
Branding

M-E-SFF
RMIT GRADUATE
FESTIVAL OF DESIGN
BETWEEN INTERSECTIONS:
BOX HILL
THIS IS ME, I AM HERE
{HETEROMORPHOSIS}
PETITE PAWS
FLOCK OFF
HAY FEVER SEASON
VOICE OF FORM
OBSOLETE VOICE
KOMOREBI
SYRE WINE BAR



21’

Campaign
Publication
Illustration
Poster

A PERSONAL NOTE 73
GRAPHIC DIMENSIONS
HANA AND I
MOVED



20’

Poster
Print

Print

MONEY BUBBLEGUM
TO KILL A MOCKING BIRD BOOK COVER 
FROM HARRIET



Item
Collections

01.
02.
03.
04.

LOGO & ICONS
POSTER
ILLUSTRATION
OTHER PRACTICES







M-E-SFF 
Mise-En-Scene Film Festival

HiiiBrand Student Gold Award winning project:
JUDGES COMMENT:
  • "This work, featuring a symbolic design inspired by ostriches, is full of dynamism. The symmetrical treatment of the symbols or their flexible use as single elements reflects the vitality and energy of the film festival. The red, black, and white color scheme used as the primary palette creates a sense of unity, making the film festival even more vibrant. It inevitably fills one with anticipation for the festival and the exciting works it will bring forth." – Kashiwa Sato (Japan)
  • "A strong use of icons and colors provides a consistent and recognizable visual language across all applications."
    – Joe Duffy(USA)
Brand Identity
M-E-SFF (Mise-En-Scene Film Festival) puts emphasis on visually enhanced and artistically designed films which narrate unique storylines through theatrical and extravagant manner. The festival acknowledges the diversity of creative minds and the craftsmanship of the ones involved behind production.

The overall brand identity explores the broad idea of ‘designing the stage’. It not only takes the history and key aspects of mise-en-scene into consideration within its visual language but also looks closely at recreating theatre, expressing unique visions, time and space. The aesthetic of the festival identity places emphasis on creativity, playfulness and drama, while mimicking and recreating the experiential processes in designing, crafting and viewing creative films.



















©RUIYING 2024

DESIGNER @ WEAVE