芮芮 RUIRUI

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M-E-SFF 
Mise-En-Scene Film Festival
Brand Identity
M-E-SFF (Mise-En-Scene Film Festival puts emphasis on visually enhanced and artistically designed films which narrate unique storylines through theatrical and extravagant manner. The festival acknowledges the diversity of creative minds and the craftsmanship of the ones involved behind production.

The overall brand identity explores the broad idea of ‘designing the stage’. 
 It not only takes the history and key aspects of mise-en-scene into consideration within its visual language but also looks closely at recreating theatre, expressing unique visions, time and space. The aesthetic of the festival identity places emphasis on creativity, playfulness and drama, while mimicking and recreating the experiential processes in designing, crafting 
and viewing creative films.



















©RUIYING 2024

DESIGNER @ WEAVE