NiALL COFFEE
Illustration Collaborations
SS24 Literature Collections.

CLIENT: NiALL COFFEE
COUNTRY: CHINA

Illustrations
Lettering 
This project was created for NiALL COFFEE, a coffee brand based in China, aiming to merge the worlds of literature and coffee through artistic illustrations. The design work involved creating visual elements for their campaigns and merchandise.

The primary idea behind the design was to draw parallels between immersive experiences of reading novels and enjoying coffee. Both activities provide a sense of escape, reflection, and personal time. The illustrations seek to evoke these connections by visually referencing themes often found in literature.

















©RUIYING 2024

DESIGNER @ WEAVE